Question
. Identify at least two elements for each one of the five parts of your marketing communications plan. Make certain that you provide examples to
. Identify at least two elements for each one of the five parts of your marketing communications plan. Make certain that you provide examples to support your recommendation. The plan should include:
1.Sales Promotions - (5 marks)
2.Advertising - (5 marks)
3.Socially responsible marketing - (5 marks)
4.Social Media - (5 marks)
5.Personal selling - (5 marks)
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
