Question
Identify each 4P's in the marketing mix and explain what each P is (Product, pricing, place, and promotion). Identify the similarities and differences between the
Identify each 4P's in the marketing mix and explain what each P is (Product, pricing, place, and promotion).
Identify the similarities and differences between the marketing mix of a service such as a mortgage versus a product such as an automobile.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
