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Identify each component of the marketing mix by matching the factors related to the marketing mix in the left column to the components of the
Identify each component of the marketing mix by matching the factors related to the marketing mix in the left column to the components of the marketing mix in the right column.,
Factors Related to the Marketing Mix
Level of customization
Direct or indirect distribution
Using personal information sources
Whether to bundle supplementary services
Components of the Marketing Mix
tableLevel ofcustomization
Direct or indirect distribution
Using personal information sources
Whether to bundle supplementary services
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