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Identify, explain and describe three alternate positioning strategies (e.g barrier, behaviour, competition, benefit, re-positioning) that could be used to achieve the objective of the handwashing
Identify, explain and describe three alternate positioning strategies (e.g barrier, behaviour, competition, benefit, re-positioning) that could be used to achieve the objective of the handwashing with soap campaign.
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
