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Identify five most critical managerial barriers to exporting (internationalization) by Small and Medium-sized Enterprises (SMEs), and Evaluate how the government Export Assistance Programs (EPPs) help
- Identify five most critical managerial barriers to exporting (internationalization) by Small and Medium-sized Enterprises (SMEs), and
- Evaluate how the government Export Assistance Programs (EPPs) help SME managers to overcome those barriers to exporting.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
