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Identify five situations when forward integration is a particularly good strategy. Forward integration involves gaining ownership or increased control over distributors or retailers. Increasing numbers
- Identify five situations when forward integration is a particularly good strategy. Forward integration involves gaining ownership or increased control over distributors or retailers. Increasing numbers of manufacturers (suppliers) are pursuing a forward integration strategy by establishing websites to sell their products directly to consumers.
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General Aviation Marketing And Management
Authors: Alexander T. Wells, Bruce D. Chadbourne
2nd Edition
1575241927, 978-1575241920
