Identify key characteristics of the fitness streaming service and equipment industry in two of porters five$-$forces framework to assess the industry attractiveness.

$2$a$.$ Considering porters generic business strategies, what business strategy has peloton used in the industry based on your reading of the case. Identify and provide a brief explanation

$2$b$.$ Identify one strength and weakness on what you perceive as peletons strengths and$/$or weaknesses$($use porters value chain to analyze strengths and weaknesses$)$ explain rationale with evidence from the case where possible