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Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting?
- Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting?
- What are the factors causing media landscape to change?
- How can we maximize reach of promotional mix on a limited budget?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
