Question
Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting?
Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting?
What factors are causing the media landscape to change?
How can you maximize the reach of the promotional mix on a limited budget (that is, how can you get the most exposure for a minimal investment)?
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Foundations of Macroeconomics
Authors: Robin Bade, Michael Parkin
8th edition
134492005, 978-0134492001
