Identify Tesla competitive landscape (flexibility, speed, innovation, integration, challenges flowing from constant changing condition). With increased hypercompetition how is this company fairing with maintaining relevance and a competitive advantage within their industry, and what are they doing to avoid losing market shares within their industry? Is this organization participating in the global economy? If they are, what are they doing well or what opportunities are they facing? What are technological changes this company has implemented within the last 2-3 years (keep in mind with the speed of technology past 3 years is outdated)? Using the I/O Model of Above-Average Returns characteristics what are the external environment. Is this company using standardizing products or different products, how do you know