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Identify the 4P's of Apple Inc. a)Describe the brand using the marketing mix elements as a guide. b)Analyze the impact of the marketing mix on
- Identify the 4P's of Apple Inc.
- a)Describe the brand using the marketing mix elements as a guide.
- b)Analyze the impact of the marketing mix on overall brand perception.
- c)Describe the function of multiple internal stakeholders in applying the marketing mix in the development stage.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
