• Identify the audience and purpose in common business communication situation and create effective responses.
• To provide Senior Management with complete feedback of your report
• Write and present your information, conduct research, and incorporate source material
• into your written assignment.
• Choose the appropriate format for the situation and communicate effectively in that
• format. (written responses and the use of electronic communication tools)
• Respond appropriately to written or spoken instructions, requests, and questions.
• Compose and edit documents that are readable, grammatically and mechanically sound
• and appropriate in tone.
• PURPOSE
• To provide the appropriate information within your Informational Reportfrom the
• case below with data, facts, feedback, and other types of informationwithout analysis
• or recommendation.
• Units 37, 38, 39, 40, 41 in your Text Book covers reports (formal and informal)

1. THE CASE: Examining Tweets and other Social Media

Your Company has been receiving several negative complaints on social media about their customer service. You have been asked by the senior management of your company to conduct the following:

• Search recent Tweets, and Facebook posts on the company site regarding the complaint on customer service.
• You will recognize trends, and topic clusters that may help you organize the report content by criteria.

EXAMPLE: if you search using hashtag #Air Canada or #Tangerine Bank you will obtain a large number of tweets about the company and brand. Many returned tweets will be marginal because they show up just because # Air Canada or # Tangerine Bank is mentioned

• If you explore Facebook, you will mostly find official pages and fan sites.
• Companies'moderate discussions often remove offensive post according to their user
• agreement.
• Your main goal is to collect information on your company by tracking all complaints on
• Facebook, and Twitter post regarding their customer service.
• What is an Informational Report?
• The informational report is an Informal Report which requires information, understanding and facts within your report.
• This type of report does not provide data analysis or recommendations; when providing the layout for this report it should reflectthe 5 subject areas below(shown under your task for the assignment) upon completion.

As a business professional the expectation is to be up to date on technology. As a result business communicators are often times consulted by management in order to demonstrate the appropriate use of new technologies within the workplace; for this assignment you are required to provide the following in your report.

• -Using a 11 point font throughout the report
• -Using headings within the report to show the 5 subject areas.
• Write a Informational Memo Reportto reflect your findings to the senior management
• of your company.
• The report should be sent to __________________provide a name (make it up)
• Provide the information you have collected on the company by describing how the
• Tweets and Facebook posts are trending; are they positive or negative? Give your
• findings in a clear and concise manner within the body of the report.
• Organize the report around the subject areas:
• 1. Introduction 2. Subject
• 3. Facts
• 4 Data
• 5. Overall Feedback (based on the comments posted on the company social media site). 6.APA In -Text citation required when using secondary sources to report your findings.

What is an Infographic?

1. The main objective of an infographic is to provide a compelling story through images and graphical elements while interpreting information.
2. You will create a infographic to mirror your Informational Report of the case you have worked on for this assignment.
3. Remember to include the key parts from the report to reflect your story.
4. Your report should reflect an Infographic to reflect the information contained within
5. your report.
6. The use of Font size should be reflected by using no more than 2 different Fonts within
7. your illustration. (see information in your Text Book Creating an Infographic)
8. In your free online Text Book go to Unit 36: Graphic Illustrations and the Infographic
9. the videos available within the unit will guide you on how best to create Infographic.

Your Infographic will be graded in the following areas:

• Logic of information
• Page design
• Concise text
• Imagery
• Accuracy of grammar mechanics
• The links below will guide you on how to create Infographic for your assignment; these are not the only links available.
• If you have used other links to create Infographic in the past and you are more comfortable using them that is fine.
• https://www.slideshare.net/duarte/arte-slidedocs-15mcafslideshare
• https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint- templates?utm_campaign=LN+4.0+-+Marketer&utm_s source=hs_automation&utm_medium=email&utm_content=23315994
• Power point submission will not be graded and will receive a grade of zero.

• Identify the audience and purpose in common business communication situation and create effective responses.
• To provide Senior Management with complete feedback of your report
• present your information, conduct research, and incorporate source material
• into your written assignment.
• Choose the appropriate format for the situation and communicate effectively in that
• format. (written responses and the use of electronic communication tools)
• Respond appropriately to written or spoken instructions, requests, and questions.
• Compose and edit documents that are readable, grammatically and mechanically sound
• and appropriate in tone.
• PURPOSE
• To provide the appropriate information within your Informational Reportfrom the
• case below with data, facts, feedback, and other types of informationwithout analysis
• or recommendation.
• Units 37, 38, 39, 40, 41 in your Text Book covers reports (formal and informal)

1. THE CASE: Examining Tweets and other Social Media

Your Company has been receiving several negative complaints on social media about their customer service. You have been asked by the senior management of your company to conduct the following:

• Search recent Tweets, and Facebook posts on the company site regarding the complaint on customer service.
• You will recognize trends, and topic clusters that may help you organize the report content by criteria.

EXAMPLE: if you search using hashtag #Air Canada or #Tangerine Bank you will obtain a large number of tweets about the company and brand. Many returned tweets will be marginal because they show up just because # Air Canada or # Tangerine Bank is mentioned

• If you explore Facebook, you will mostly find official pages and fan sites.
• Companies'moderate discussions often remove offensive post according to their user
• agreement.
• Your main goal is to collect information on your company by tracking all complaints on
• Facebook, and Twitter post regarding their customer service.
• What is an Informational Report?
• The informational report is an Informal Report which requires information, understanding and facts within your report.
• This type of report does not provide data analysis or recommendations; when providing the layout for this report it should reflectthe 5 subject areas below(shown under your task for the assignment) upon completion.

2. YOUR TASK FOR THE ASSIGNMENT

As a business professional the expectation is to be up to date on technology. As a result business communicators are often times consulted by management in order to demonstrate the appropriate use of new technologies within the workplace; for this assignment you are required to provide the following in your report.

• -Using a 11 point font throughout the report
• -Using headings within the report to show the 5 subject areas.
• Write n Informational Memo Reportto reflect your findings to the senior management
• of your company.
• The report should be sent to __________________provide a name (make it up)
• Provide the information you have collected on the company by describing how the
• Tweets and Facebook posts are trending; are they positive or negative? Give your
• findings in a clear and concise manner within the body of the report.
• Organize the report around the subject areas:
• 1. Introduction 2. Subject
• 3. Facts
• 4 Data
• 5. Overall Feedback (based on the comments posted on the company social media site). 6.APA In -Text citation required when using secondary sources to report your findings.

What is an Infographic?

1. The main objective of an infographic is to provide a compelling story through images and graphical elements while interpreting information.
2. You will create infographic to mirror your Informational Report of the case you have worked on for this assignment.
3. Remember to include the key parts from the report to reflect your story.
4. Your report should reflect an Infographic to reflect the information contained within
5. your report.
6. The use of Font size should be reflected by using no more than 2 different Fonts within
7. your illustration. (see information in your Text Book Creating an Infographic)
8. In your free online Text Book go to Unit 36: Graphic Illustrations and the Infographic
9. the videos available within the unit will guide you on how best to create Infographic.

Your Infographic will be graded in the following areas:

• Logic of information
• Page design
• Concise text
• Imagery
• Accuracy of grammar mechanics
• The links below will guide you on how to create Infographic for your assignment; these are not the only links available.
• If you have used other links to create Infographic in the past and you are more comfortable using them that is fine.
• https://www.slideshare.net/duarte/arte-slidedocs-15mcafslideshare
• https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint- templates?utm_campaign=LN+4.0+-+Marketer&utm_s source=hs_automation&utm_medium=email&utm_content=23315994
• Power point submission will not be graded and will receive a grade of zero.