Question
Identify the four bases of Market Segmentation and give two different market segmenting variables that demonstrate each of the four bases along with an example
Identify the four bases of Market Segmentation and givetwodifferent market segmenting variables that demonstrate each of the four bases along with an example of each of the variables uses (brand or product category).The example foreachvariableshould demonstrate a heavy useof such variable in terms of a specificbrand/product category(choose best examples that predominately uses the segmenting base to market their offering
here is the resources: https://www.yourarticlelibrary.com/marketing/market-segmentation/top-4-bases-for-segmenting-consumer-market/32293
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