Question
Identify the four categories used in a target market profile and three specific criteria included in each category? Why is it important for a business
Identify the four categories used in a target market profile and three specific criteria included in each category? Why is it important for a business to understand each of these elements in relation to its target audience?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
