Identify the impact of micro and macro environmental forces on FMCG market in UAE through the SWOT analysis.

You have to analyze and identify the following:

1. Identify how SWOT analysis helps to shape the strategic direction of a chosen company.

2. Identify the required skills to prepare a company for its movement from stage one to stage two and above.

3. Analyze the importance of long term and short-term business strategy

4. Identification of the micro and macro environmental factors of the chosen company

5. Identify which troublesome strategies to avoid or use with caution while formulating long term strategy.