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Identify the major competitor(s) and then describe the ONE element of the marketing mix (i.e. product, price, promotion, and place) that sets the product apart

Identify the major competitor(s) and then describe the ONE element of the marketing mix (i.e. product, price, promotion, and place) that sets the product apart from your competitor(s). If the company Footlocker was to introduce Augmented Reality to their apps and website. 

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