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Identify the major trends in the firm's natural and technological environments Explain the key changes in the political and cultural environments. Discuss how companies can
- Identify the major trends in the firm's natural and technological environments
- Explain the key changes in the political and cultural environments.
- Discuss how companies can react to the marketing environment
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
