Question
Identify the most likely marketing channel structure for fresh oranges: a) manufacturer-customer b) manufacture-wholesaler-retailer c) independent agents d) manufacturer-agent-wholesaler-retailer-customer
Identify the most likely marketing channel structure for fresh oranges:
a) manufacturer-customer
b) manufacture-wholesaler-retailer
c) independent agents
d) manufacturer-agent-wholesaler-retailer-customer
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
