Identify the offensive strategy of a company in a category as in Figure 12-9 on page 419 in at least 200 words (it can be more than 200 words, but no less than 200 words).

My professor wants us to define offensive strategy and then identify the offensive strategy using that chart aka Figure 12-9 on page 419 in the textbook.

The book listing is not available in the second step. This book is from Roger J. Best (2013) name Market-Based Management Sixth Edition. I was not able to paste the snapshot of the chart from the book because the system kept saying the file was too large even after I cropped it.