Identify the problems associated with long term strategy plan and how your team over come these problems

On March 14, 2000, Stephen King, the prolic horror writer. published his new book, Riding the Bullet, on the Internet before it appeared in print. Within 24 hours, almost 400,000 people had downloaded he book even though most of them needed to download software in order to read the book. The unexpected demand crashed servers. According to Jack Romanos. president of Simon & Schuster, \"I don't think anybody could have anticipated how many people were cut there who are willing to accept the written world in a paperless format. \" To many, this announced the coming of the electronic novel. Environmentalists were thrilled that e-books 14 might soon replace paper books and newspapers, thus reducing pollution coming from paper mills and landlls. The king book was easy to downloaded and look less time than a trip to the bookstore, Crities argued that the King book used the Internet purposely because at 66 pages, it was too short to be a standard printed novel. It was also free, so there was nothing to discourage natural curiosity. Some people in the industry estimated that 35% of those who downloaded the book did not read it. By 2008, Harper Collins and Random House were offering free online book content. Amazon was selling a US$399 Kindle e-book reader for downloadable books costing US$10each, but Apple CEO Steve Jobs described the Kindle as something that lled no void and would \"go nowhere\". Sales in electronic trade books increased from US$53 million in 2002 to USS 20 million in 2006 to US$380 million by 2012. By 2012. the market for e-books accounted for more than 25% of all revenues in the book selling industry and e-book sales had surpassed sales of hardback books. Amazon went on to release numerous versions of the Kindle reader ranging from US$69 to US$499. Amazon steadfastly refused to release sales gures for the Kindle; however, Forrester (a research rm) estimated that sales of the Kindle Fire (Its agship product) had exceeded 5 million between its release in November 2011 and Christmas that same year. Far from going nowhere, the Kindle family was clearly a player in the Industry. One of the lightly touched parts of the market is college textbooks. No individual area in the led of publishing seems as good a t as asking student to buy an e-reader and then down load all the material they will need for all of their courses. Rentals and outright purchases would represent a substantial change. DISCUSSION QUESTIONS Q. 1 Identify the problems associated with long term strategy plan and how your team over come these problems