Identify the process that marketing channel members use to partner with Johnson & Johnsonin order to add value with efficient and effective delivery of the Tylenol Product of Johnson & Johnsonto the target customer when and where desired.

• Where is your product purchased? Does it vary across different target markets?
• List the types of marketing channel members that are partners in delivering the product to the end user along with their associated value they bring to the value chain.
• Describe the channel of distribution used for the product (direct/indirect, # of levels).
• Identify and explain the distribution strategy your company employs: exclusive, intensive, or selective.
• Evaluate the value delivery network's effectiveness and efficiency in reaching their target and note any key issues/opportunities.