Identify the strategies and give reason for your answer.

a.McDonald's introduced salads in their outlets in order to retain its existing customers, many of whom were becoming more health conscious. Salads are exactly opposite of what McDonald's is known for! However, regulatory pressures, changing consumer behavior, and negative media coverage forced them to introduce healthier choices on the menu.

b.Ford and other car companies in the 1920s, who sought to minimize costs by integrating the production of cars and car parts. These automobile companies started to own a tire company, a glass company, and a metal company.