$$ Identify the types of politicization forces in the marketing environment and explain how laws, government regulations, and self$-$regulatory agencies affect marketing activities.

$$ Describe how new technology impacts marketing and society and outline the sociocultural issues marketers must deal with as they make decisions.

This case explores the ongoing competition and associated legal battles over intellectual property between smartphone giants Apple and Samsung.

Read the case study text and then answer the associated discussion questions.

$$ In what type of competitive environment do you think Apple and Samsung operate?

$$ How do technological forces impact how Apple and Samsung operate when it comes to protecting their intellectual property?

$$ Why is it important for international tech firms to be familiar with the laws and regulations of the countries they operate in$?$

Remember that discussions are conversations, so the same rules of politeness apply. Address your classmates by name, respect differing viewpoints, ask open$-$ended questions, express gratitude, and engage honestly. Participate over multiple days, circling back around to reengage with the conversation.