1. Identify what is wrong with the following questions, and, suggest how you could improve each of them.

• a. How do you like the flavor of this high-quality Maxwell house coffee?
• b. What do you think of the taste and texture of this Sara Lee coffee cake?
• c. What is the level of efficacy of your preponderant dishwashing liquid?
• d. In a typical month, how often do you study?

____ Never ____ Occasionally ____ Sometimes ____ Often ____ Regularly

Topic: Market Research/Business