1. Identify whether Activision Blizzard appears to follow a cost leadership or product differentiation strategy. What leads you to that conclusion? You can ignore the question of focus or broad-based for now. (*Note: if Activision Blizzard operates in multiple industries, picks its most prominent business unit and focus there).
2. Has this strategy been successful? Rely on the analysis here - with supported opinions! What performance data supports your conclusion?
3. If successful, what are the sources/bases of this advantage (use the specific sources. Is this success likely to be sustainable based on the nature of the sources/bases of their strategy? If unsuccessful, what can they realistically do to increase their likelihood of success? (e.g., VRIO analysis to inform the likelihood that the success will be sustainable).