Identify which IMC Evaluation whether the promotion tool (5) promotion campaign were Used in this was effective A explain brochure why or why not Source: sgcarmart.com PROMOTIONAL MASS OR ELEMENT CUSTOMIZED PAYMENT STRENGTHS WEAKNESSES Fees paid for Efficient means for . High absolute costs Advertising Mass space or time reaching large numbers of people . Difficult to receive good feedback Fees paid to Immediate feedback . Extremely expen- salespeople as sive per exposure Personal either salaries or . Very persuasive . Messages may selling Customized commissions . Can select audience differ between . Can give complex salespeople information No direct payment . Often most credible Difficult to get Public Mass to media source in the media cooperation relations consumer's mind Wide range of fees . Effective at changing . Easily abused Sales paid, depending on behavior in short run . Can lead to promotion Mass promotion selected . Very flexible promotion wars . Easily duplicated Cost of . Messages can be . Declining customer communication prepared quickly response Direct marketing Customized through mail, telephone, or . Facilitates . Database manage- relationship ment is expensive computer with customer 17-2Identify which IMC Evaluation whether the promotion tool was promotion campaign was Used in this brochure effective ~ explain why or why not Be Rewarded Identify which IMC Evaluation whether the GET REWARDED WITH 200 POINTS (WORTH $10) INSTANTLY promotion tool (s) were promotion campaign was When you register as a member of Used in this brochure effective - explain why or www.idoflower.com TEL: 6267 4200 why not I DO FLOWERS & GIFTS " Fabulous flora creation delighted my best moment ." HR of Kim Paradise FRUIT OF LOVE $80 (585 60 W/GSD) 1. ARDENT LOVE $120 (3128 40 W/GST) 2. JOYFUL CELEBRATION $120 ($ 126 40 WGST) BEARY SWEETY IN LOVE $95 1510145 W/GST) Source: idoflower.comIdentify which IMC Evaluation whether the promotion tool was promotion campaign was Used in this brochure effective explain why or why not Source: businterchange.net NUS THAT'S A WRAP! Identify which IMC Evaluation whether the promotion tool ((s) promotion campaign was e-OPEN AUDIENCE REACHED were used in this effective - explain why or LIVE SESSIONS brochure why not HOUSE 271,322 3,072,800 PLATFORMS: 105,947 1,865,228 936,250 271,322 MMMN 2.247 399 BEHIND THE SCENES O 2,649 FACULTY & STAFF WASIN 6,153 629 2,670 STUDENTS ALUMNI 150,901 417 36 O IMOUNI 356 Source: news.nus.edu.sg