Question
Identify which statement(s) from the scenario best imply(ies) that CAT is adopting a differentiation-based strategy. Note : Differentiation-based strategy can come in different flavors including
Identify which statement(s) from the scenario best imply(ies) that CAT is adopting a differentiation-based strategy.
Note: Differentiation-based strategy can come in different flavors including process differentiation, product differentiation and service differentiation.
CAT offers a wide range of products and services (statement is from lines 2-3 of the scenario).
Although the goal was to increase product quality, plant flexibility and reduce production-cycle time, customer satisfaction was the ultimate reason for the modernization program. (Statement is from lines 7-9).
Originally, the Aurora plant built several different vehicle models on just two assembly lines, requiring frequent, time-consuming setup changes. The redesigned factory runs eight shorter, more specialized lines. (Statement is from lines 15-17 of the scenario).
All of the above can imply that CAT is adopting a differentiation-based strategy.
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