identifying a target market, and explaining how you will operate and manage your business for success.

Use the following criteria below to do so

Formally introduce and provide a brief overview of how your product/service creates

value

Provide a research-based overview of your industry, your target customer, and your

competition.

Detail how you will market, operate, and manage your business for success Present a plan for essential financial and non-financial resources for start-up and three year

growth (or five year). Explain when your company will break even and start making money (startup cost, plus operational cost minus incoming gross revenue).

How will your business achieve long-term scalable impact beyond your initial identified