Identifying a Target Market

Investors have asked Arnita to consider a $10-$year growth plan for Arnita$$s Leggings. Arnita believes that if she meets the needs of her primary market with her WorkIt brand, then she can introduce other products over time to appeal to new markets segments.

To help Arnita identify the right target market for her new line of sports leggings for men, answer the questions that follow.

Based on Arnita$$s market research and other considerations, which consumer group best represents her target market for her new line of sports legging?

Multiple Choice

The actives cyclists because they are the most likely to consider competing brands to meet their needs.

The competitive cyclists because as a niche consumer group, they provide Arnita$$s marketers the best growth opportunity.

The competitive cyclists because they represent a potentially growing opportunity for Arnita to maximize sales.

The active cyclists because they do not require a special type of legging, which gives Arnita$$s marketers greater opportunity to expand her target market.

The recreational cyclists because as the fastest$-$growing type of cyclist, they represent the best opportunity to maximize sales.