Identifying and Recording Customer Option for Additional Merchandise

Pets Inc. launches a new advertising promotion where, for each purchase over $$30,$ it offers a coupon for a $35\%$ discount on a future purchase. There is a limit of one coupon per customer. Pets Inc. estimates that $28\%$ of customers receiving the coupon will redeem the coupon on an average purchase of $$24.$ Sales on the first day of the one$-$week promotional period totaled $$480,000$ resulting in $4,800$ coupons distributed. Assume all sales were cash sales. Cost of sales is $45\%$ of the selling price.