Identifying the Value-chain and Multinational Strategies Step 1: Choose a global industry such as the automobile industry or the cellphone industry and identify two major competitors in the industry. Step 2; Research the selected companies in the popular business press and make a list of their major value-chain activities. Step 3: For each company, using the matrix below, identify the major geographical locations of these value-chain activities. Are they in the home country? Or are they dispersed around the globe? Step 4: For each company, write an analysis showing how the company attempts to gain a competitive advantage by its choice of value-chain locations. What is its predominate multinational strategy