Identifying Unique Target Segments for Enterprise Rent-A-Car Company

Target segment: =(Give an appropriate name/label to the segment here.) Description of target (Give a brief summary of the key features of the segment here.) Characteristic Description/Explanation Size of segment(s). Estimated annual sales volume. Expected growth Competitive environment (i.e., the nature of competition you will face in this particular segment) Compatibility with objectives and resources Geographic segmentation (Region/Location) Demographic segmentation- Age, Personal Income, etc; or 323: Size/Type of business (use NAICS code if applicable), etc. (cate- o attributes, cate- o