Question
While most insurance companies use humor to make people pay attention to the ads, they all still attempt to use ads to create unique positions.Compare
While most insurance companies use humor to make people pay attention to the ads, they all still attempt to use ads to create unique positions.Compare the following three insurance company ads and indicate what you think the positions each is establishing in the minds of the target consumer.
While most insurance companies use humor to make people pay attention to the ads, they all still attempt to use ads to create unique positions.Compare the following three insurance company ads and indicate what you think the positions each is establishing in the minds of the target consumer.
https://www.youtube.com/watch?v=n3PXNP1T658(Links to an external site.)
https://www.youtube.com/watch?v=yX49nCyIupQ(Links to an external site.)
https://www.youtube.com/watch?v=4Ewo5FLc908(Links to an external site.)
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
