Identifying who will be the recipient of a planned communications campaign is which type of research?

A) Consumer-oriented

B) Target-market

C) Product-specific

D) Market segmentation

Sol53:

The answer is B) Target-market.

Target-market research involves identifying the specific group of people or organizations that a communications campaign will be targeted towards. This type of research is important because it helps to ensure that the campaign is tailored to the specific needs and interests of the intended audience, which can increase its effectiveness. Target-market research may involve identifying demographic characteristics (e.g., age, gender, income level) as well as psychographic characteristics (e.g., values, attitudes, lifestyle) of the target audience. By understanding the target market, marketers can create a more focused and effective communications campaign that is more likely to achieve its desired objectives.