IESE BS University of Navara

Original Buff S.A.: Facing the

Challenges of an Omnichannel Strategy

Case: Buff

Channel management.

1.How to improve the work with the "official" distributors of the brand in

this current environment? Example

2.How to take advantage of the omnichannel opportunity? Example

3.How can you handle X-border retailers? Example

Indicate: sources, references, graphics,

image and current relevant information in similar companies

Link: https://we.tl/t-u2lEzpeEyR

Thank you so much.

Note.- for development, consider before the pandemic (covid-19)