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If a brand intentionally engages in greenwashing and is called out for its duplicity, is an apology enough? If yes, why is it enough and

If a brand intentionally engages in greenwashing and is called out for its duplicity, is an apology enough? If yes, why is it enough and should we then trust that the brand will act with integrity moving forward? If no, what (beyond an apology) must such a brand do ?

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