Question
If a business is able to segment a market on the basis of needs but unable to demographically or behaviorally identify the segments, what can
If a business is able to segment a market on the basis of needs but unable to demographically or behaviorally identify the segments, what can result? Provide two examples to support your ideas. Also, provide an example of a time when a business would use cost-based pricing.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
