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If a company has a beta of 1.65 and is considering a high-risk project outside its normal course of business with a beta of 1.9,

  1. If a company has a beta of 1.65 and is considering a high-risk project outside its normal course of business with a beta of 1.9, what beta should the company use in evaluating the new project? The 1.65 or the 1.9? Why?

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