If a company has an unappealingly low branded market share in North America because it is being outcompeted by various rival companies, then company managers should

boost the amount of support provided to North American footwear retailers by at least $$2,500$ per retailer and deliver orders to them in $1$ week.

do two things in the upcoming decision round: $(1)$ boost the company's competitive efforts for most$/$all of the competitive factors where the company had high$-$percentage competitive disadvantages in the Internet and Wholesale segments in the prior year, as shown on the Comparative Competitive Efforts page for North America in the latest CIR and $(2)$ selectively strengthen the company's upcoming$-$year competitive efforts on $2-3$ competitively$-$important factors by enough to produce high$-$percentage competitive advantages over its North American rivals.

increase the number of models$/$styles offered in North America to $500,$ increase the levels of search engine and brand advertising in North America to the highest of any other company, and offer online buyers free shipping.

consult the benchmarking data in the latest FIR and launch corrective actions on those benchmarked items where the company's numbers were "out$-$of$-$line;" consider cutting the company's Internet and wholesale prices for branded footwear to levels that match or beat the prices being charged by any other company in the North American region; and bid aggressively to win sufficient contracts for celebrities to achieve a celebrity appeal rating over $200$ in North America. raise the S$/$Q rating on branded footwear offered for sale in North America to $8$ stars or higher and avoid any increases in the company's Internet price and wholesale price to branded footwear retailers.