If a company's marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the product as a: A) brand extension. B) ingredient brand. C) flanker brand. D) co-brand. 18) Changing an image is most necessary when: A) a brand's image has been adversely impacted by entry of new competitors. B) sales begin to decline. C) target markets shrink or disappear or a firm's image no longer matches industry trends andconsumer expectations. D) a competitor enters the market with a product that is viewed as being superior. 19) When customers purchase only one brand and consider no other brand, regardless of pricedifferences, which exists? A) brand involvement. B) brand specialty. C) brand loyalty. D) brand parity. TETERRIT