If a consumer is purchasing a low involvement product such as bottled water or gum, the type of decision making is this.

	a.	Routine problem-solving
	b.	Limited problem-solving
	c.	Extensive problem-solving
	d.	Decisionspectrum problem

In this stage of the extensive problem-solving decision-making process, the consumer uses decision rules such as compensatory decision rules and non-compensatory decision rules.

a.

Problem/Need recognition

b.

Information search

c.

Evaluation of alternatives

d.

Purchase/Purchase Behavior

e.

Post-purchase

When consumers use these kinds of decision rules, they allow for the good things about a brand or product to make up for the bad things about it.

	a.	Lexicographic decision rules
	b.	Conjunctive decision rules
	c.	Disjunctive decision rules
	d.	Compensatory decision rules
	e.	Non-compensatory decision rules

When it comes to the adoption of a new product, this characteristic of the new product refers to the extent to which the new product performsbetter than a previous version of the product or a competing substitute for the product.

	a.	Compatibility
	b.	Complexity
	c.	Relative advantage
	d.	Observability

Which of the following is not a classification of gift-givingrelationships?

	a.	Inter-category
	b.	Inter-personal
	c.	Intra-personal
	d.	Inter-group
	e.	Intra-consumers

Which of the following is not a qualitative research method?

	a.	Focus group
	b.	Survey
	c.	Interview
	d.	Projective techniques

In discussing a consumer research project with a client, the client tells you that the study should be done "to find out how consumers have changed their behaviors during the pandemic." The client has set this.

	a.	A research objective
	b.	A research problem
	c.	A research design
	d.	A research method
	e.	A basis for a research report

In the case of a ______, each person in the population of interest has a known chance of being selected for a research study.

	a.	Non-probability sample
	b.	Self-selected sample
	c.	Survey sample
	d.	Probability sample

For quantitative research, the primary data collection instrument is the ________.

	a.	Sample
	b.	Questionnaire
	c.	Survey
	d.	Experiment
	e.	None of the above

In this kind of observational study, a consumer researcher observes the consumers' behaviors as the behaviors are occurring.

	a.	Undisguised
	b.	Structured
	c.	Direct
	d.	Human

Which of the following is not a motivation for gift-giving?

	a.	Valentine's Day
	b.	Reward a child for getting to school on time
	c.	Show love and appreciation for one's parents
	d.	Celebrate a student's graduation from the University of Toledo

Minute Maid carried out a test marketing of a new line of orange juice by providing three different packaging for the product, to find out if the product packaging affected consumer purchase of the product. This test marketing was carried out using which of the following research methods?

	a.	Questionnaire
	b.	Survey
	c.	Experiment
	d.	Interviews
	e.	Observation

Which of the following would not be considered a possible challenge for global brands that have to conduct consumer research in markets outside their domestic markets?

	a.	Deciding how to market their brands to consumers in those markets
	b.	Getting access to research participants
	c.	Finding companies that provide consumer research services in some markets
	d.	Translating research instruments such as questionnaires into other languages
	e.	Determining the most appropriate research method(s) to be used in different markets