If a marketer segments the market into three groups based on their motivations in life: individuals who are status-driven, fashion-driven, or money-driven, then he/she is using the ______ segmentation method.

	A.	psychographic
	B.	behavioral
	C.	geo-demographic
	D.	occasion

1 points

QUESTION 2

McDonalds and Burger King offer traditional breakfast foods, such as egg sandwiches. Taco Bell entered the breakfast food market, offering breakfast options that were tailored to Taco Bell's menu, including waffle tacos. For Taco Bell, offering breakfast items of any kind increased their ________ with McDonalds and Burger King. At the same time, offering tailored menu items increased their _______.

	A.	4 P's; marketing mix
	B.	points of difference; points of parity
	C.	points of parity; points of difference
	D.	lifestyle segmentation; demographic segmentation