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If a person leads a sales team of a national marketing company. That team provides marketing services to organizations interested in streamlining their sales funnel.
If a person leads a sales team of a national marketing company. That team provides marketing services to organizations interested in streamlining their sales funnel. One of the team' s clients, Trustee, sells car warranties to used car dealerships and they ask for new Lead-To-Sale plan which would identify tire kickers from those most likely to buy a warranty. The information is that 6% of the used car buyers clients generated 30% of sales and nearly all of the dealership profits and 70% of used car buyers provided annual billings that were below break-even levels. My question is what strategies can the Trustee team recommend to the car dealership to help lessen the time it takes for a used car buyer to decide to purchase a warranty
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