If all firms optimise their supply chains and meet demand in the most efficient manner possible, the advantage of going fast vanishes, forcing us to go faster still and come up with ever more astute strategies to beat the competition. "Eventually, what we are left with is an arms race based on speed, and we all know where arms races end up: in the grim stalemate of Mutually Assured Destruction."

Do you agree? How can this be avoided?

Could you wri te answer as a mini-essay format? thanks a lot