If an analyst believes that the business is solely dependent on the CEO, who is likely to quit the company: (s) he must ensure that the CEO is paid above the normal standards along with excessive perquisites in order to retain him in the company. (s)he must adjust for the excessive profits earned by CEO and transfer the balance to the business account. (s)he must incorporate the key person premium factor while estimating the value of a firm. (s)he must incorporate the key person discount factor while estimating the value of a firm