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Midterm Exam: Chap 1. Explain Marketing: Creating Customer Value and Engagement Chap 2. Explain Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and

Midterm Exam:

Chap 1. Explain Marketing: Creating Customer Value and Engagement

Chap 2. Explain Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Chap 7. Explain Customer-Driven Marketing Strategy: Creating Value for Target Customers

Chap 8. Explain Product, Services, and Brands: Building Customer Value

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