If any of you saw the movie E.T. you will remember Reese's Pieces. By placing this product in a blockbuster movie sales of Reese's Pieces increased 65%. M&M Mars turned down the offer to have M&Ms used in the movie. Think of an example of either a product placement or branded entertainment you have seen. If you can't think of one, find an example on the Internet. Was this type of beneficial to the company? Discuss the product placement or branded entertainment example in detail