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If buyers in an industry have a wide selection of attractive products and face very low costs when trying to switch products, how would this
If buyers in an industry have a wide selection of attractive products and face very low costs when trying to switch products, how would this influence Buyer Power? a. Decrease Buyer Power. b. Increase Buyer Power. c. Buyer Power will fluctuate based on market trends. d. No effect on Buyer Power
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
