Question
If Caruso is to follow the success of Swisse and Blackmores in the International market, explain the role of Country of Origin as part of
If Caruso is to follow the success of Swisse and Blackmores in the International market, explain the role of Country of Origin as part of its brand development strategy.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
