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If costs are equal, when a firm has a higher value gap than its competitor, it can be inferred that the firm Multiple Choice can

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If costs are equal, when a firm has a higher value gap than its competitor, it can be inferred that the firm Multiple Choice can charge a premium price for its products and services. has achleved a competitive parity in its chosen industry. has lost its competitive advantage to its competitor. can adopt a cost-leadership strategy

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